It sounds like you're looking to create an app for New Zealand that helps people plan their day by showing real-time information about events happening in their area, with a feature for event organizers to advertise. This concept could be really useful for both locals and visitors who want to avoid traffic and busy spots while maximizing their time.

Here’s an outline of how such an app could work:

1. Key Features:

Event Listings:

  • Real-time Updates: Users can see events happening in real-time, with filters for categories like concerts, festivals, markets, sports, theater, food events, etc.
  • Location-based Suggestions: The app could use GPS to show events happening near the user’s location or in their chosen area (e.g., Auckland, Wellington).
  • Calendar View: A daily, weekly, and monthly view so users can plan their visits to different events.

Traffic & Busy Area Alerts:

  • Traffic Notifications: Integrate traffic data to notify users about congested areas, helping them avoid traffic jams when heading to an event.
  • Crowd Density Info: Display information about how busy an event is (via user reports or integration with crowd management systems, if available).
  • Best Routes & Times: Suggest optimal routes or times for attending specific events, based on the user’s preferences and current traffic conditions.

Custom Itinerary Planner:

  • Personalized Recommendations: Based on the user’s interests, location, and past event history, the app can suggest personalized daily itineraries with event options.
  • Time-Sensitive Alerts: Users can set up alerts for events they’re interested in, so they don’t miss out.

Advertising for Event Organizers:

  • Paid Listings: Event organizers can pay to have their events featured at the top or in highlighted sections of the app.
  • Targeted Ads: Event organizers can target specific user segments based on location, interests, and event types.
  • Promotions and Deals: Organizers can offer discounts or special deals to attract more attendees via the app.

Social Sharing & Community Engagement:

  • User Reviews & Ratings: Attendees can leave reviews for events to help others decide whether to attend.
  • Social Media Integration: Share events on social platforms to boost visibility.

2. Monetization:

  • Event Listing Fees: Charge event organizers a fee to list their events on the platform.
  • Featured Ads: Offer a premium option for event organizers to get highlighted placements or be at the top of the listings.
  • In-App Advertising: Ads from local businesses or national brands targeting people attending specific events or activities in certain locations.

3. Technical Requirements:

  • Geolocation Services: GPS and mapping tools to show events near users.
  • Real-time Event Database: Partner with local event organizers or use API integrations for pulling real-time event data.
  • Traffic and Crowdsourcing Integration: APIs for real-time traffic or crowd density information (such as Google Maps or Waze).
  • Push Notifications: To notify users of upcoming events or changes in traffic conditions.

4. User Experience Design:

  • Easy Navigation: A clean and user-friendly interface for quick access to the day’s events.
  • Personalization: Users can set up preferences and interests to get custom event suggestions.
  • Social Integration: Easy sharing options so users can invite friends or share their plans.

5. Marketing and Partnerships:

  • Partnerships with Event Organizers: Form partnerships with local venues, festivals, or event organizers to ensure a wide range of listings.
  • Local Business Partnerships: Partner with local businesses (e.g., cafes, restaurants, hotels) to offer deals or discounts to users who attend events.
  • App Launch Promotions: Offer early bird discounts or premium features for early adopters or those who advertise in the first few months.